NATPE is about show business at its most excessive. This is where studios mount garish exhibits and use their stars to entice TV-station executives from around the country to buy their original shows, reruns of sitcoms, tabloid
talk shows, and steamy dramas. One photo op can sum up the whole affair, such as the ribbon-cutting ceremony of Universal's 13,000-square-foot pavilion, where tabloid talkers Sally Jessy Raphael and Jerry Springer join Kevin
"Hercules" Sorbo and Lucy "Xena" Lawless to do the honors.